The State of Online Shopping in Australia

by Raunchy Republic Manager on July 3, 2012

There has been a lot of talk about online shopping in Australia, the GST and retail figures in general. So what is the current state of play for e-commerce retailers in Australia and the online sex toy retailers like Raunchy Republic?

According to eWay, an Australian credit card processing company for online stores, online orders in Australia are up 30%-32% over the past 12 months. Clearly this is a good sign if you are an online retailer. Finding specific data on sales from online sex shops is harder to come by however we can confirm that sales at our online sex shop have been up in the last financial year.

The NAB bank is also reporting growth. Their Online Retail Sales Index has shown as 15.5% growth in online sales, year on year, April 2012 compared to 2011.

These numbers probably don’t surprise you. What is somewhat surprising though is the increase in mobile and tablet based sales over the past 12 months. We are seeing a lot more activity on our website from Android and iPhone devices including increased sales, not just browsing visits. If you have a website make sure you aren’t missing out by not catering to people who use these devices as they represent one of the fastest growing sectors in e-commerce.

We would like to see research into safety comparing online shopping via computer with online shopping using a smart phone or tablet. There are still many people that don’t feel comfortable buying products online but what are attitudes towards using apps to buy from internet based stores? We’d like to know! Our website is smart phone and tablet friendly but perhaps we need an app. Food for thought.

Speaking of apps, try this. Next time you talk to friends about online shopping ask about their concerns regarding safety. Then, switch the conversation to buying using apps (assuming e-commerce doesn’t scare your friends). We think that the issue of safety will quickly fall away. It seems people forget about safety when talking about apps, it just doesn’t come to mind as often.

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